21 Excellent LinkedIn Marketing Tips (That Actually Work)


The LinkedIn marketing tips in this post enable you to leverage the largest social network for business to create new opportunities for you.

As a business social network it’s no surprise that LinkedIn is a great place to market your business and yourself.

With over a half billion users there is plenty of people and opportunity as well for those who market themselves well on LinkedIn.

Enjoy these 25 excellent LinkedIn marketing tips that actually work.


1. Complete Your Profile 100%

Completing your LinkedIn profile 100% is a great way to show prospective clients or employers that you mean business.

With an incomplete profile it will be difficult to convince a prospect you will do a thorough job for them.

So take the time to complete your profile and it will be worth your while.

2. Build a Quality Network

Multiple influencers recommend connecting with everyone.

Everyone is different though: Some people will help speed up your success, and some will cause your success to slow.

Connecting with quality people who add value is a smart thing to do.

Not everyone will help your career grow.

Focus on connecting and helping people you want to get to know and a quality network is what you will grow.

If someone is not worth getting to know they are not a real connection and the disconnect will show.

3. Reach Out to New Connections

Use a subject line like “How Can I Help?” and ask new connections about a project they are working on.

This practice will help you get to know your network and discover if there might be a good fit for working together.

4. Endorse Others

LinkedIn endorsements are a great way to display your skills and social proof.


Endorsing others is a great way to get on the radar of others in your network and often when you do they’ll return the favor and endorse you.

Want more endorsements? Here are 10 ways to get more LinkedIn endorsements fast.

5. Recommend Others

Recommending others is one of the strongest ways you can make progress with two marketing initiatives at once.

Building stronger relationships with others is the immediate benefit from recommending them.

Many people you recommend will recommend you as well and this will empower your influence with more social proof for your profile.

6. Upload Videos Directly to LinkedIn

Uploading your videos directly to LinkedIn will give you better play with their algorithm.

Sure it takes a bit longer to upload your videos than it does to copy and paste a YouTube link, however it will be well worth it when your content get many more times that time investment in views.

As far as I know LinkedIn does not have a way to determine if the same video has been posted to YouTube.

Since LinkedIn wants to gain ground on competitors like YouTube it makes sense they will give their native videos more exposure than videos from a third party site.

7. Optimize for LinkedIn Search (LinkedIn SEO)

Incorporate keywords into your profile.  Clearly describe who you are and what you do.

Not sure what keywords are best for you? Think about the keywords your customers would use.

8. Share Helpful Content

One of the best ways to improve your rankings and search results is to share relevant content regularly.

When you publish updates from your Company Page they also appear on your public page.

LinkedIn content is also indexed by Google.

The more frequently you share content your followers engage with, the higher your company page will appear in search results.


9. Use Hashtags

These days hashtags actually work on LinkedIn.

Better yet when you use them in a post the post you use is shared to the #hashtag content pages.

So experiment with using hashtags because they have the potential to help your content spread.

10. Use Your 3 Website Link Opportunities

LinkedIn profile gives you three places to promote URL’s you choose.

Use these links wisely to send traffic to your site and generate sales.

11. Combine LinkedIn Marketing Tips With Email Marketing

LinkedIn Company pages have the ability to email all company members.

LinkedIn Groups have the ability to email all members as well, through the “Group Announcement” feature.

Using the announcement feature has generated plenty of visitors and sales for me personally so I know it works.

Integrating email announcements into your LinkedIn marketing strategy is a smart way to go.

12. Use Rich Media

Our brains process images considerably faster than text so it makes sense that posts with images garner over six times more engagement than text-only content.

13. Post Often

At least one update a day helps your LinkedIn Marketing strategy stay ahead of your competition.

14. Help Others

Helping others is a great way to market yourself on LinkedIn, build good will, and create opportunity by demonstrating your ability.

15. Take Online Conversations To The PhoneLinkedIn-Marketing-Tips-Turn-Messages-Into-Calls

Use LinkedIn to get the conversation started and then set up a call to escalate the relationship to the next level.

16. Leverage LinkedIn Analytics

It’s easier to create compelling content when you know what works.

For monitoring and optimizing your free campaign performance check out LinkedIn Company Page analytics, as well as analytics for publishing on LinkedIn.

17. Schedule Networking Time

Networking can be a numbers game.

The more time you spend networking the better results you will have, provided you are moving forward with critical marketing tasks.

18. Publish Articles on The LinkedIn Publishing Platform

Publishing unique content on LinkedIn is the best way to go.

If you are pressed for time you can recycle your blog content for republishing on LinkedIn and still get traction.

Grab the first few hundred words or so from an article on your blog and then use a [Click to read more…] link to get people clicking through to your blog.

19. Personalize Your Invites

A personalized invite shows you actually want to connect with the person and are not using a LinkedIn bot or connecting with everyone to rack up numbers.

Reaching out with a point about someones profiles shows you are human and sets the stage for a potential future synergy.

20. Create a LinkedIn Group

Creating a LinkedIn group is one of the most powerful LinkedIn marketing tips you can use when you set a group up correctly and it gains traction.

One of my groups has grown to over 16,000 members with little effort on my part beyond the initial setup and occasional moderation.

If LinkedIn group strategies are what you want check out this post I wrote:

How To Create a Thriving Group on LinkedIn


21. Participate in Relevant Groups

There are more than 2 million groups on LinkedIn.

You can join a relevant and active group in your niche (be sure to find an exact match to what kind of audience you are looking for).

Once you requested to join, be sure to actively participate by showcasing your expertise posting informative content, answering questions and solving problems of other members.

This way, you will be able to nurture leads and increase your online reputation.


The LinkedIn marketing tips above are more than enough to get you well on your way to creating plenty of powerful opportunities on LinkedIn.

Want to connect with me on LinkedIn.  You can connect with me on LinkedIn here.


Start applying the LinkedIn strategies above and let me know your favorite LinkedIn tips in leave a comment about LinkedIn below.

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2 Responses to 21 Excellent LinkedIn Marketing Tips (That Actually Work)

  1. susanlancastermaghrabi May 4, 2018 at 9:18 pm #

    Garin, this is so helpful, I have book marked it and will return to it as I try out your suggestions. Thank you!

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