50 Awesome Ways to Get More Leads For Your Business Online

how to get more leads

With email marketing continuing to be a powerful marketing medium how to get more leads for you business is a topic that every marketer should have on their mind.

Forrester research predicts that over 9000 email marketing messages will be delivered to every active email address this year.

Divide that number by 365 and that’s almost 25 marketing messages per day to each user’s inbox.

Email marketing is still a very effective and worthwhile marketing method which is why competition for attention in the inbox is intense.

When you discover how to get leads you can use this knowledge to grow your list and scale up your sales.

In order to find leads and combat the ever increasing competition for attention online you will need to get plenty of leads.

Your profits online are largely determined by how many leads you get, and your ability to convert those leads into customers.

Getting leads consists of two main components:

  1. Get plenty of traffic to your lead capture form(s)
  2. Get as many people who see your sign up forms to take action and sign up

This post contains the most powerful tips and tools that I have used add six figures of email leads and names to my Aweber email list during the past few years.

Recently I created a video about how to get leads for your business to compliment this post and you can find it below.

Let’s dive in.

1. Get Leads with a WordPress Blog (Get a WordPress powered website If you don’t have one already).

WordPress is open source blogging software that is the best way to publish your content online.

I recommend installing a self-hosted blog with a hosting service like Bluehost so that you can install plugins like Ultimate SEO, and Google XML sitemaps, which will allow you to optimise your content for Google.

WordPress is a powerhouse, driving tens of millions of blogs online. WordPress is also used by more of the top 100 blogs than any other platforms.

2. Make Your Opt-In Forms Easily Visible on Every Page of Your Website

To capture email subscribers you will need an email marketing software provider.

I used to work for an email marketing review website and from my experience there I decided that Aweber was the best way to go, so I recommend them.

Aweber is not free, but you can get started with them for just $1 and investing in email marketing is money well spent.

Whoever your form is with make sure it is placed in a prominent spot on your site; above the fold is best. The more people that see your form, the more will use it.

If you are looking for a free email marketing solution Mailchimp has a forever free account that enables you to manage up to 2,000 subscribers and send 12,000 emails a month.

3. Offer an Awesome Free Gift to People When They Opt-In

Many people offer an eBook or an eCourse.

I have tried offering both and I prefer to offer an eCourse, since this gets people into the habit of opening your emails.

eCourses also tend to have a higher perceived value than en eBook.

One of my FREE eCourses is a seven day Twitter Tips eCourse. Twitter is a great place to find leads.

The eCourse gift I offer to new subscribers shows you how you can achieve awesome results and get leads from Twitter.

You should sign up and check it out at: TweetResults.com.

It is worth your time to create two or more lead magnets.

Track your opt-in stats to determine which offer and form style works best for you.

Different offers and different styles attract different people.

4. Create a Compelling Sign up Form

Be sure to include a compelling graphic of the free gift you are offering.aweber-email-marketing

One of the reasons I really like Aweber is because they have a powerful form tool that makes it easy to design sign up forms.

When your opt-in form stands out and looks awesome you can find leads easily and fill your marketing funnel with fresh prospects.

The lightbox and sidebar opt-in forms on this site and all of my email capture forms are captured with Aweber.

When I added a 3d eBook image to my opt-in form I noticed a 5X increase in the number of daily subscribers!

Of course the traffic I generated with blogging and SEO was a factor as well.

5. Get More Leads by Giving People Several Reasons to Sign Up

Its hard to fit all of the reasons why someone should sign up to your email list into a sidebar form.

One way that you can better convince people to sign up is by creating a 10 Reasons why You Should Join my Email List page and linking to it under your form.

Naturally the page featuring these 10 reasons to join your list should have a sign-up form as well.

6. Use Squeeze Landing Pages to Get More Leads

An effective landing page (squeeze page) has a much better rate of success for capturing new leads than any other form placement.

The idea behind an effective squeeze page is to maximize conversions with a single call to action.

Eliminate all external links from your squeeze page so your visitor has to either convert or bounce.

Once you have a landing page you can run a split A/B test to determine the best design. For some ideas about what to test check out this cool infographic to discover 7 landing page elements you should test.

7. Get Leads With a Lightbox Lead Capture Form

Although some people find light boxes obtrusive they are one of the most powerful strategies you can apply to get more leads.

The Aweber form builder tool enables you to turn any form into a lightbox.

I currently have an Aweber lightbox installed into this page and it gets me more subscribers than any other form.

Aweber is free to try for 30 days so if you don’t have access to quality email marketing software yet I recommend you try them out.

8. Get Leads With the Power of Social Media

Using social media on an ongoing basis has helped me add thousands of people to my email list, and build some amazing relationships in the process.

The two networks that have enabled me to grow the most are Facebook and Twitter.

To get more leads with Facebook tips grab a free copy of my eBook 50 Powerful Facebook Tips.

9. Tell Everyone You Knowtell-everyone

Leverage your existing contacts is a great way to find leads for your business.

Tell your friends about the lead magnet you are offering, and share a link to your squeeze page with your social media audiences.

Email your existing contacts list and let them know about the eBook or eCourse that you are offering.

10. Article Marketing

Article marketing is a way to spread your content across the web and get plenty of links back to your website in the process.

The links and traffic you get from article marketing can build your list and boost your seo.

11. Generate Leads with Pay Per Click

Although pay per click is not free it becomes free as soon as you know your numbers.

Let’s say that every lead that signs up earns you an average of $2 in the next month.

This means that if you can use PPC to get a lead for less than $2 you will be getting that lead for free, and earning profit on the margin between your cost and income.

12. YouTube Video Optimization

Use annotations with a call to action

Annotations are those little text boxes that you have probably seen over top of YouTube videos before.

Annotations take only a few moments to publish but if you include them they can send a steady amount of traffic to your site over time, especially if your video starts to gain serious traction!

youtube-annotation-link

Studies show that reading while reading increases retention by as much as 38%. If you use a verbal call to action for engagement combined with a written call to action via an annotation this will help increase your response.

Include a hyperlink in your video description.

Include a link to one of your your squeeze pages in the first line of your video description.

Another tactic to get more people on your list with your videos is to watermark your videos with a URL of your squeeze page.

You can insert an an intro and outro slide with a call to action for people to visit your squeeze page and join your list.

13. Video Distribution

Although YouTube is by far the biggest video website on the net, and even nets more traffic than Google.com some days, you can still pick up a significant amount of traffic from other video sites and this can lead to many new opt-ins over time.

In your video make sure you mention the lead magnet you are offering and the URL where people can subscribe to your list.

One way to distribute your videos is using the video syndication service oneload.

14. Offline Marketing (Business Cards)

Promotional business cards are a great way to build your business and your brand.

Be different: don’t just create a boring ordinary card like everyone else.

Use curiosity and a call to action.

If I get cards made up for my business I will put something like this on them:

REVEALED: 50 Powerful Facebook Marketing Secrets

Get a Free eBook and discover them today at: www.fbpower.com/powerful-facebook-tips

Boom. If I left a handful of cards with the copy above at any random Starbucks I am sure that I would get some leads as a result.

15. Guest Blogging

Guest blogging is a great way to tap into larger audiences than your own and build your personal brand and your email list simultaneously.

When you publish a guest post for another blog they give you a signature line at the end where you can link back to your website.

The optimal way to use this link is not to link to your main page, but to an optimized squeeze page within your website, so that you capture the maximum amount of subscribers.

16. Install a Sign up Form into Your Facebook Page

I use an awesome free Facebook iframe app host called a Woobox to add sign up forms to all of the Facebook pages I admin.

This form brings me opt-ins over time, depending on how active I am on my Facebook page.

facebook-opt-in-form

I explain exactly how to install a custom opt-in form into your Facebook page and much more in my Facebook Marketing program fbPower.

17. Forwarded Emails

You can do forwarded e-mails.

If you make a really, really great e-mail with a subscribe link to your most compelling opt-in offer then you can forward it on, in a style similar to existing forwarded e-mails.

When people see that an email has already been forwarded several times they will be more likely to pass it on.

This can be a great way of getting an email message to spread virally if done properly.

Note: I’ve never used this tactic since I prefer to be transparent, but it seems clever, and probably works.

18. Leave Insightful Comments

Go above and beyond with the comments you leave on blogs.

Include your blog name within your name field, in addition to your name.

For example: Garin from MarketingStrategyX.com instead of just Garin Kilpatrick.

19. Optimize Your Website to Become a Lead Capturing Machine

In addition to a sidebar form I recommend installing a lead capture form or link to a squeeze page at the bottom of every post.

 

For maximum conversion have lead magnets that compliment individual posts.

An easier to implement strategy is to add a lead capture form to your template so that it is displayed at the bottom of every post.

On this blog for example I use a text call to action promoting my FREE Marketing eBook offer, and that is displayed at the bottom of every post.

20. Encourage Word of Mouth Marketing

In your welcome email that automatically deploys when someone signs up to your list encourage your new subscribers to tell their friends.

Once new subscribers click confirm to join your list you can take them to a thank you page that encourages them to spread the word about your page, and features social sharing buttons so they can easily share your newsletter with their friends on social media.

21. Build Multiple Lists

For examples I have a general list, a Twitter focused list, a Facebook list, and buyers lists for my products.

Feature multiple opt-in offers to appeal to different interests.

I tell each list about the other lists and have a few thousand people who are subscribed to more than one of my lists.

This way I can focus the messages I send and create deeper relationships with the leads on my lists.

22. Keep Sign up Form Fields to a Minimum

The fewer fields you have in your sign up form the more people will sign up.

I like to get both a name and an email address from my subscribers so I can personalize my emails, but I have started asking for just an email address because I want my list to grow faster.

My recommendation is to only ask for a name and an email at most, or your conversion rate will seriously suffer.

23. Above the Fold

Keep your opt-in form visible and above the fold.

This will lead to many more subscribers over time than if you put it lower in your sidebar.

24. Build Your List with Google+

Google+ already has over 100 million users and is getting bigger all the time.

Add a post about your opt-in offer and then invite as many people as possible to connect with you on G+.

This tip won’t bring you a massive amount of new subscribers but every little bit helps and your main take away from this tip should be to try and be building your list at every turn.

25. Give your Newsletter Personality

I call my newsletter “The Awesome Newsletter” and I do my best to make every email I send as awesome as possible.

Another thing I do to personalize my email is to use the names of my subscribers at the beginning of each email and start each email off with a story from my life before I start talking about my content.

26. Use the 80/20 Rule for Your Content and Sales

It’s okay to include the occasional pitch or product recommendation into your newsletters but stay focused on providing awesome content first.

A good rule to use is to be at most 20% pitch and 80% content, and the more quality content you give your subscribers, the better.

27. Link it Up

Throw down a link to your list everywhere you possibly can.

Although simple, this strategy is incredibly powerful if you put it into action and start to spread your name far and wide and influence the masses.

28. Give Exclusive Content to Subscribers

Make your subscribers feel special by giving them special subscriber only content.

.PDF’s and access to password protected posts (easy to do with WordPress) are just two ways to create the rapport with your subscribers that will get them to tell their friends about you, and keep them from unsubscribing.

29. Social Sharing Plugins

Install Facebook like buttons, Twitter tweet buttons, and any other buttons that are relevant to your opt-in offer directly on your squeeze page.

30. Use an Exit Pop-up

This tip is to be used with caution because exit pop-ups tend to piss people off.

However, when you are paying for traffic the visitors on your site are costing you cash, and if they are going to leave from your sales letter they might just not be ready to buy right now, but they might be later.

31. Keep Your Subscribers Happy

If your newsletter is a constant stream of sales pitches then you will have a hard time building your list because so many people will be leaving it.

Conversely, if your newsletter is action packed full of awesome your subscribers will tell their friends and your list will organically spread by word of mouth.

32. Create Epic Content

Epic content is the only kind of content you should focus on creating, in my opinion.

The reason why is simple: epic content can out pull mediocre content in terms of traffic and lead generation a hundred fold or more!

The graphic below shows the reason why; because epic content is far more likely to rank at the top of Google search results, and consequently pull in the lions share of traffic.

organic-ctr-by-search-position-1-20-png

33. Do Joint Venture List Building Promotions (Ad Swaps)

If you can find someone in a similar niche to your own, with a similar sized audience, you can approach them and offer to do a JV list swap.

A list swap is where both people involved tell their audience about the other persons newsletter.

The only problem with ad swaps is some times both people do not reciprocate.

To prevent this from happening the site safe-swaps was created; this site is a web application that automates the sending process and integrates reviews so you can have some assurance that you won’t get screwed when you are ad swapping.

I have not been to impressed with safe-swaps in the past, but I also used it when I was just starting out, so my list was rather small and conequently I was swapping with people who had low quality newsletters and offers.

34. Social Bookmarking

Social Bookmarking is a great way to get quality links to your site, which bring some traffic, but mostly work to boost the rank of your content in Google which will get you traffic and leads by the dozen if you land in one of the top slots.

A tool you can us to simplify your life when it comes to social bookmarking is Onlywire.

You can use Onlywire for free to send your content to dozens of social bookmarking sites at once.

35. Host a Webinar

Webinars are high value events. I’ve seen people charge $50 or more for a quality webinar, and really that price is a steal if the information is valuable.

Host a webinar for free and give away as much value as you can, so that the people who attended can’t believe they got it for free, then at the end ask them to recommend your newsletter with their friends.

Many will, and this will bring you many new subscribers.

36. Run a Contest

Give away a product or service for free and make it for newsletter subscribers only so new people feel compelled to subscribe.

37. Get Leads with Ebay

ebay-cash-stacks

eBay is actually an awesome way to generate buyer leads for your list.

You can sell something really inexpensive on ebay, like a 99-cent special report.

If your offer is compelling you can have people access the content by opting into your list.

These leads are great to have on your list since they have already bought from you and therefore are highly likely to purchase from you again.

Not sure if this next tip is within eBay’s terms of service, but I am pretty sure you can advertise a link where people can access a free report within a paid auction. This method could get you several more opt-ins beyond the buyer lead you get from whoever buys your 99 cent special report.

38. Get a Dedicated Domain for Your Opt-in Offer

This strategy works great when you share your lead magnet on social media.01

39. Integrate Testimonials into Your Sign up Form

This tactic will re-assure the people who are hesitant. ?If someone else endorses you then your newsletter must be worthwhile.

The more influential the person who gives the testimonial is, the better.

40. Use the Hello Bar to Get Email Leads

The Hello Bar is a cool way to send traffic to any page you want, including a squeeze page where you can easily capture a lead.

41. Craigslist

Craigslist is one of the top 50 websites in the world, and consequently has millions of advocates who spend plenty of time on the site.

Place an ad on Craigslist and there is a good chance you will get some response from it.  Track the clicks you get with Google Analytics or bit.ly short links to measure the effectiveness of your craigslist efforts.

42. Email Signature

Include a link and a call to action to your squeeze page in your email signature.wisestamp-logo

If you want your opt-in offer to really stand out you can use the free tool Wisestamp to add an image and more to your outgoing emails.

43. Help out Influential People

Find people in your niche who have bigger audiences than you and find a way to help them.

If you have a special skill offer to help out someone who has a big audience.

Once you help out a person with influence ask for their help building your list by telling their audience about your newsletter.

The psychological element of reciprocity comes into effect here. Since you have already helped them before you asked this the chances are very good that they will co-operate with your request.

44. Post Your Newsletter on Your Blog

If you post your newsletter on your blog this enables you to pick up extra traffic from people who find your newsletter in Google.

Make sure to add as many relevant “tags” to your posts to help your content rank for these different keywords.

45. Make Your Content So Awesome People Share it

Deliver awesome every time you hit the send button.

46. Link to Your List from your Twitter Bio

A Twitter tip most people do not know is that you can include multiple links in your bio.

Don’t go overboard, but using 2 links will probably get you better results than just one.twitter-bird

47. Watermark Images you Share

Think like a graffiti artist and put your name on all content you create.

This strategy will get you more traffic and more subscribers, without a doubt.

48. Build Your List with Pinterest

Pinterest is now the #38 website in the world so if you are not using it yet to send traffic to your sites and build your list, you should be.

49. Leverage Linkedin

Include a link to your list from your profile.

Mention that you are a publisher of a newsletter in your description and reference your list as many times as possible in your profile.

50. Let Us Know How You Get More Leads

Leave a comment below and tell the readers of this post about your newsletter and if you offer anything to new subscribers when they sign up.

Make sure to include a link to a site where readers can subscribe to your list in the URL site of your comment.

Share this post with your friends on social media if you found it valuable. I really appreciate your support! Cheers. 🙂

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47 Responses to 50 Awesome Ways to Get More Leads For Your Business Online

  1. SSC November 12, 2017 at 3:11 pm #

    I adore this post and thanks such a great amount for composing it. I just propelled my blog and online business prior this year. I am 100% with the vision of conveying epic substance every-time I distribute content. Visit our kvsjobs I know everything will take after the esteem.

  2. Susan August 14, 2017 at 3:22 am #

    Loved this post. I wanted to add, I’ve had the best results in not putting a “pitch” into every single message that I send my list. When the content to pitch ratio leads heavier on the content side, fewer people unsubscribe. Again, thanks for the meaty relevant info!

  3. Eric Wargo July 21, 2017 at 4:09 pm #

    I definitely gleaned a few ideas reading your list. We all want your leads but during the process of finding them we can tend to forget about certain areas. Would love to hear something about inbound marketing vs’ outbound and when they should be used.

  4. Chandra Paul June 10, 2017 at 3:53 am #

    Garin..love this article..i am going to incorporate all your suggestions. I was also reading about lead magnets, and this article can help your other readers too. https://blog.retainly.co/8-lead-generation-ideas-cooler-michael-jordan-lead-magnets/

  5. Kozco April 5, 2017 at 3:11 am #

    Hi there, Garin.

    This is probably the best, most concise step-by-step guide I’ve ever seen on how to
    get more leads. Pretty excited to see the result after I’ve accomplished everything on this list. I’m half-way there!

    PS. I’m going to HAVE to share this post!

    • Kozco April 5, 2017 at 3:13 am #

      Sorry about the Avatar. I don’t know how to change it. Anyone care to help?

  6. Leigh March 21, 2017 at 5:02 am #

    This is a great resource on how to generate more leads. What is often overlooked, is what happens AFTER you get traffic to your page. Do you let people submit E-mails, Do you let them use forms to contact you and get a reply in 24 hours?

    You must engage your customers in the decision making process and help them pay you! A good solution for this is http://www.SalesDesk247.com Live Chat.

    SalesDesk247 monitors clients websites through Live Chat in real time and collects lead information and their operators sell your products and services 7 days a week. Charging only for performance on leads and sales as they come through. All representatives are sales trained professionals keen to generate excitement, collect leads and close deals for clients.

  7. Edison September 29, 2016 at 11:31 pm #

    This post is full of awesome tips. Good stuff!

  8. Jay September 15, 2016 at 2:51 pm #

    Or if you have good traffic on your website than make sure to use Live Chat tool to generate leads. Chatwhiz.co offers managed live chat service with a focus to generate more sales leads from the existing number of visitors on your site.

  9. Sandesh M August 23, 2016 at 11:20 am #

    Putting up an explainer video on your website can give you more sales. As instead of going through pages of content, your visitors can easily understand what you’re selling just by watching a video that talks about your business! Get your explainer video at clickcode media.

    Thanks!

  10. air conditioning August 9, 2016 at 6:50 am #

    This is an awesome article Garin, Our business has been struggling with lead generation and this is an eye opener for us. Thanks a million.

  11. Tarun April 27, 2016 at 9:00 am #

    Good Article of Online Lead Generation for Business

  12. Claire November 3, 2015 at 10:27 am #

    This has been unbelievably helpful! I’m keeping tabs on this page, I’ll definitely be coming back to it. Thanks everyone for sharing your thoughts too. It’s always good to know if other people find pages helpful or not.

  13. Melanie September 23, 2015 at 8:02 pm #

    This is a huge list! Thanks for the share! My favourite would be number 43. Help out Influential People.
    Maybe there is something I can help you with? 🙂

    • Garin September 23, 2015 at 9:16 pm #

      Hey Melanie, glad you like the post! Thanks for asking, it would help if you share this post on Twitter/Social Media. If you do tweet it out mention me @Garin and I’ll be sure to retweet you. 🙂

      • san kumar December 10, 2015 at 3:00 pm #

        that kind of brings an interesting point.. tweet other people’s stuff you like and maybe they will tweet yours back.. garin what do you think?

  14. Eva Angel August 11, 2015 at 5:30 am #

    I was never first on my leads and I found out it’s because my competitor is using Zuumlead. I’ve tried to beat him but it’s not possible. They only offer their service to one client per area so I’m out of luck

  15. Suze August 6, 2015 at 2:51 pm #

    This is a really awesome piece of work. Thank you Garin

  16. Eric May 27, 2015 at 1:55 pm #

    Garin… Just ran across this post and loved it man! Especially the lead magnet pointer about telling people about it. Most just assume their traffic will “run across it”.

    We’re actually launching a lead magnet template marketplace and I would love to get your feedback… http://www.marketingmarket.net

    Awesome post man keep up the great work!

  17. concerto49 May 27, 2015 at 9:21 am #

    Great list and explanation. Really helps!

  18. marcel April 14, 2015 at 6:14 am #

    very good read for marketing

  19. stevenlucasmarketing February 1, 2015 at 2:14 am #

    Hi Garin,

    What a fantastic list of things to do, although I’m please to say that I’m already doing many of them and some of the others are already on my to-do list. One not mentioned is getting an RSS aggregator (I’m using RSSOwl) and getting feeds from as many blogs in your niche so you will know when they write new posts. You then stand a chance of being comment number 1 and being seen by more people. It’s how I found this post!

    Regards,

    Steven Lucas

  20. Matt December 4, 2014 at 9:48 am #

    Its a great post and well organized post. I’ve bookmarked your website and come back again for sure.

  21. xzhe1nana October 16, 2014 at 12:39 am #

    I have not done any blogging, but would like to learn.

  22. Free Living American (@FreeLivingAmeri) August 28, 2014 at 5:29 pm #

    Excellent post! I have used this and have generated an unlimited amount of leads. It has literally turned my business into a profitable success. Definitely been a blessing! Thank you!

  23. Allen Clements August 2, 2014 at 3:46 am #

    Garin, Incredible page, philosophy and 50 points. Phone Broadcasting is an excellent method as well if you have a good message with the person that has a good non sales type delivery and if they are interested in your message and want to know more, leave their name and number. Then do a screening call that disqualifies people as well as qualifies plus tell people on the message they type, enthusiasm and method in which they respond has a lot to do with how I prioritise the people I call back or chose not to call back if they are extremely hard to understand. This is better for a big ticket program because out of 10 to 15k calls you get about 20 good leads.

  24. Tanner November 22, 2013 at 4:01 pm #

    I love this post and thanks so much for writing it. I just launched my blog and online business earlier this year. I am 100% with the vision of delivering epic content everytime I publish content. I know everything will follow the value.

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