The Facebook Content Marketing Strategy Guide

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Applying Facebook content marketing strategy is an awesome way to generate ongoing engagement and interest in your business.

If you apply proven methods for effective content posting these can net you a dramatic increase in the number of likes, comments and shares you are able to get.

When posting links make sure to take a few moments and edit the link preview to include a quality snippet describing the content and the best image as well.

The Best Time of Week for a Facebook Campaign

In terms of what day of the week should you run a campaign I have found Monday to be the worst day of the week for a campaign and I have found that Thursday and Friday are the best days for a Facebook campaign.

I think the reason why pre-weekend campaigns work better is directly is related to the mood of most people on the day of the campaign.

Many people are grumpy on Mondays, whereas on a Thursday or Friday most people are starting to feel the good spirits of a nearby weekend.

Keep your Facebook content frequent, valuable, and dynamic and the more value you create the better results you will get!

Boost Your Facebook Content Marketing Results with Engaging Images

If you are a WordPress blogger you can optimize your content for Facebook by making sure your featured image is square.   Square images show up best in Facebook link previews and help attract more clicks.

Although links are great for getting visitors back to your site I find that Facebook posts containing graphics get better engagement!instagram-thumbs-up

For an example of how well images share just have a look at Instagram.  If you have an iPhone or a newer Android device and want to  get more engagement with your Facebook photos I highly recommend you download and use Instagram.

When you post to Instagram you can simultaneously post to Facebook, Twitter, Tumblr and more.  This saves time and is the best way I have found to post content to the main social networks at once!

Facebook Content Marketing Link Tip

When posting a Facebook link to Facebook it makes a big difference if you use a link preview, instead of just a plain text link.

In the following post I posted a text link with a link preview link to show the size difference between the two.  The link preview is entirely clickable and has at least 4x the surface area of a regular text link!

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If you are a WordPress blogger you can optimize your content for Facebook when you make sure your featured image is square.   Square images show up best in Facebook link previews and helps attract more clicks.

Keep your Facebook content frequent, valuable, and dynamic and the more value you create the better results you will get!

Which Content Works Best on Facebook

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Facebook Content Marketing Infographic

Keep your Facebook content frequent, valuable, and dynamic and the better results you will get!

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4 Responses to The Facebook Content Marketing Strategy Guide

  1. jkl2117 February 3, 2015 at 6:30 pm #

    Great article, thanks!

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