28 Excellent Ways To Improve Your Email Marketing


Recently I stumbled on a study from the marketing research firm Econsultancy that confirmed something I already suspected…

They asked companies “How do you rate the following channels in terms of return on investment?”

Email marketing out performed all other channels with 22% of companies rating email marketing ROI as excellent.


Personally email marketing is an excellent channel for me and I agree that the ROI of email marketing is excellent.

As I have realized the power of email marketing for some time I have studied it extensively and compiled the list of 25 tips below to help you make the most of your email marketing efforts.  Enjoy!

1. Email Daily

If I could give you only one tip to improve the performance of your email marketing campaigns this would be it.

Consistency creates familiarity and trust.  Being consistent is a must if you want to make the most of your email marketing.

2. Write Emails Ahead of Time

Keeping a few emails pre-written and ready to go will enable you to get emails out even when you are too busy to write them.

With emails already written and ready to go you can remain consistent and get consistent results from your list – even if your list is not very big.

3. Always Test Your Emails Before You Send

If it wasn’t for always testing my emails before I send them I would have sent multiple emails to thousands of people with broken links and spelling mistakes.

Sending a test email to yourself before you send to your list is a very smart strategy.  Almost every time I do this I notice something about my email I can fix or improve.

Even if you are in a hurry send a quick test email to yourself and double-check any links you have to make sure they click through.

4. Lead With Personality

My intention with my newsletter is to write as if I were writing an email to a friend.

Sharing stories from my life humanizes my content and creates a personal relationship between me and my readers.

Sharing pictures, videos, and other rich content is a great way to do this as well.

My experience has been that the more personal details of my life I share the more positive feedback I receive from my readers.focus-on-value

5. Always Be Adding Value

Make your emails so good they are worth sharing.

Send value packed content and then ask your subscribers to share it with their friends if they find it valuable.

6. Implement an Auto-Responder Email Series

An email auto-responder is a powerful way to grow your business on auto-pilot.

An auto-responder is a series of emails that deploy at specific times after a person signs up to your list.

7. Write to One Person

A newsletter is an email that is sent to many people at once and consequently a common mistake I see people make is writing it as if the author was speaking to many people from a stage.

I doubt if anyone has ever felt much of a personal connection to an email that started with “Hey guys.”

8. Don’t Use an Email Template

Emails written to a friend never use a design template.

I appreciate good design as much as anyone but regardless I use text emails because I strongly believe that they will be the best received.

9. Offer Valuable Lead Magnets to New Subscriberslead-money-magnet

Lead magnets are also known as money magnets because they are a huge factor in the success of your list growth – and the size of your list often correlates with your lists profitability.

When I went from just offering a newsletter to offering a free eBook when someone joins my newsletter my daily new subscribers increased by over 500%.

A lead magnet doesn’t have to be an eBook, it can be an eCourse, video or video series, Mp3, or anything else that has a high perceived value.

The sooner you can implement a lead magnet and the more relevant you can make it to your audience the better.

10. Sell From Day #1

If you start out being all about the free content people will expect everything to be free from you in the future.

You don’t have to hard sell anyone out of the gate but let new subscribers know that you are running a business and have products and services to offer in addition to free content – otherwise it will be harder for you to sell them down the road.

11. Include a Link In Every Email

People are accustomed to clicking links in emails.

Without a link in every email more people will click the “unsubscribe” link.

I’m not saying you have to be pitching something in every email, but include a link in your emails because if you do many people will click it.

12. Use Email to Grow Your Social Media BrandsEmail-Marketing-as-Social-Media-Fuel

Not sure what link to link in your emails?

Drop a link to one of your active social media channels and ask your subscribers to connect with you there.

Conversely it is also a smart strategy to use your social media channels to promote your lead magnets and newsletter.

13. Segment and Re-Send

Many people suffer from email overload and consequently email open rates are nowhere near what they used to be.

Using an email service provider like Aweber you can create a list of everyone who did not open your last email and re-send your email to these people.

14. Email on The Weekend

A study from Experian Marketing showed that email click rates were highest on the weekend, when email volume also was the lowest of all the days of the week.


Remember that most people have weekends off and are typically in a more relaxed state of mind.

Keep your content light and fun and you’ll likely find you get great results mailing on the weekend.

15. Implement an Email eCourse

Email eCourses are arguably the best type of lead magnet there is.

The reason for this is because a course typically has a higher perceived value than an eBook and it gets your subscribers into the habit of opening your emails.

To see how I do eCourses check out my Free Twitter eCourse and/or Facebook eBook and eCourse.

16. Use a Lightbox

Lightboxes bring me more subscribers than any other type of form – by far.

For many more email list building tips check out this article and video I created with 50 ways to get more leads.

17. Feature a 3D Graphic In Your Web Forms

A piece of software called boxshot king works like magic for creating awesome 3d images for digital products that you can offer as opt-in gifts.

The image below shows a few of the different kinds of graphics you can create with boxshot king without Photoshop.

18. Spend Time on Your Subject Line

Your email subject line determines whether or not you email gets opened – so make it count.

A few email subject lines I employ are:

  • Hey
  • Questions
  • Using Someone’s First Name

Other times I will use or use a tool like Portent’s content marketing the title idea generator to help me come up with ideas.


19. Be Mindful of Your First Sentence

Many email providers (such as Gmail) preview the first sentence or two in addition to your subject line.

For this reason you should write you first sentence like teaser copy and use it to further entice your readers to click through and read your emails.

A strategy I use is to start every email with a quote as often only half of the quote will display and the reader will click through to reveal the rest.

20. Unsubscribes Are a Good Thing

Don’t be discouraged when people unsubscribe from your email list.

Those people weren’t going to buy from you anyways so the sooner you can get them off your list the better since it costs you money to have people on your list.

My observation has been that the more unsubscribes correlates with the number of sales I get, so strive to get more unsubscribes because they will actually help your email marketing campaigns to thrive.

21. Personalize Your Emails Whenever Possible

Email marketing software like Aweber enables you to use a first name field that automatically inserts the first name of your subscriber.

I start every email off with “Hey {!firstname_fix},” as that will add the first name of your subscriber to your email if you collect first names in your database.

22. Try a 9 Word Email

A nine word email is perhaps the easiest way to re-engage an inactive list.

Dean Jackson invented this technique and calls it “An Amazing 9 Word Email That Revives Dead Leads.”

The email he uses is addressed to the real estate niche and says:

“Are you still looking for a house in Georgetown?”

But the strategy can be used in any niche.

I’ve used the strategy in the social media niche to start conversations with my subscribers about my Facebook marketing solution fbPower by sending the email:

“Are you still interested in powerful Facebook marketing training?”

And with a little finesse I’m sure you could re-work this email for your niche as well.

23. Remember It’s All About Your Reader

Remember you are writing for your reader, not just to pontificate about how awesome you are.

Use words like “you” and “your” more so than “I” and “my.”

24. Include a Clear Call to Action

Often we get many things going on in our lives and want to discuss and link to them all.

However I have found that my click through and response rates are the highest when I include a single call to action and focus on promoting one link per email.

A strategy you can use to increase clicks is to feature the same call to action and promote the same link multiple times throughout your email.

25. Use a Post Script

A simple P.S. has the ability to reinforce your message, create urgency, and generate value for your reader.

I use postscripts often and have found that they work very well and provide an easy opportunity to feature your call to action again.

26. Clean Your Email List

Some people will sign up to your list and then switch emails, but forget to re-subscribe.

Since you pay based on the number or subscribers you have on your list it pays to remove inactive subscribers every couple of months.

27. Remember Emails Are a Two Way Street

Even though my list is pretty big these days I often encourage my readers to reply.

I hate the term “email blast” because it is highly impersonal.

Never use “noreply@yourcompany.com.”

Instead send emails from a real address managed by a person who can and will respond to anyone who contacts them.

28. Work With Me to Optimize Your Email Marketing Funnel

Are you interested in boosting your revenue with email marketing?

I can offer my inclusive and done-for-you service to only 1 client at a time.

Due to my thriving digital media company I have the capacity to take on only one new client over the next three months and maybe one or two more within the next year.

I’ll use math to show you how much money I can make you conservatively, moderately and aggressively with email marketing and website optimization…

And I’ll reveal what steps need to be completed to hit those revenue milestones.


And this brings me to my last point, which is enormously important. You can continue getting chased around by second rate marketers pushing their latest gimmick.

Or, if we both like what you see in my marketing strategy report, we may be able to work together, in which case you don’t have to think about it anymore.

You can sleep at night knowing someone isn’t going to try to impress you but rather is willing and capable of doing the work it takes to boost your bottom line and ramp up your revenue.

// Click Here to Contact Me For an Email Marketing Funnel Optimization Quote


Garin Kilpatrick

Founder of Marketing Strategy HQ

P.S. My clients come to me because they demand a steady stream of buyers coming to their websites.

Contact me today to block anyone else from taking your slot.

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