Dan Bilzerian is one of the most “internet famous” people in the world, no small feat.
Currently Dan is sitting on about a hundred million dollars, 12.4 million Instagram followers, 9.2 million Facebook likes, and 1.27 million followers on Twitter.
Despite having a larger audience on Facebook, Instagram is Dan’s claim to fame and IG still nets him the most engagement than his FB and Twitter combined.
How did Dan become such a social media superstar?
The millions in poker cash certainly didn’t hurt, but plenty of his success comes from his smart social media marketing strategy.
In the post below I’ve broken down 10 points that will help you be great on social media with help from the legendary Dan B.
1. Consistent Quality Content is King
Don’t bleed the feed with every picture from your phone.
Post pictures on a frequent basis, but only when they are quality and worth sharing.
The better your pictures are the better your chances are for success.
Dan Bilzerian posts about one picture a day on average and that strategy is working very well for him.
Of course it helps that he has an epic lifestyle to take pictures of.
2. Collaborate With Others
Although Dan is mostly about his own life and adventures his fame has certainly gotten a boost from the people he collaborates with.
Dan has been featured on Steve Aoki’s Instagram several times, been on the radio with Roward Stern, done a video with FPS Russia, and has Instagram pics with Rick Ross, Pamela Anderson and others.
Leverage the networks of powerful people around you and this will only help your brand rise.
3. Leverage All Major Social Media Channels
Although Dan is famous for his Instagram he also has millions of people following him on Facebook and Twitter.
Currently you have a social media platform that is your strongest, but don’t let that dissuade you from using all platforms to your advantage.
Once you have some Instagram influence you can reach out to other influencers and offer to do a share for share JV (joint venture) promotion.
You can strike S4S deals up by sending a picture message to the person you want to JV with proposing your joint promotion opportunity.
How this works is you post one of their pictures and recommend that your followers follow them and they do the same for you.
If you can do one JV promotion a day it won’t take you long to really amp up your Instagram following.
4. Use Videos
A picture says a thousand words.
Video typically has 30 frames per seconds.
Instagram videos can be up to 15 seconds.
You do the math.
The videos you post don’t even have to feature you.
5. Keep the Quality High
Emphasize quality before quantity.
Dan never would have become a superstar posting pictures that are sub-par.
6. Sex Sells
Dan’s success makes it obvious that sex sells.
You can’t scroll through his pics without seeing plenty of half naked girls along the way.
Like it or not, the world loves half naked ladies.
Nothing is stopping you from using this fact to your advantage.
7. Life Life on Your Own Terms
Perhaps Dan’s best piece of advice is “Be rich enough that nobody can tell you what to do.”
His “I do what I want” attitude resonates through everything he does: From having plenty of hot girls on the go, to chilling with his goat in bed, and even throwing a stripper off of his balcony and into his pool.
Dan’s IDGAF attitude is certainly a part of what has helped him gain plenty of the followers he has today.
8. Know the Rules
Instagram has taken down some of Dan’s photos because they showed nipples.
Now Dan makes sure not to post nude pics that Instagram will not rip down…he knows the rules.
Rule #1 is “You must be at least 13 years old to use the Service.”
Rule #2 is “You may not post violent, nude, partially nude, discriminatory, unlawful, infringing, hateful, pornographic or sexually suggestive photos or other content via the Service.”
9. Get a Pet
Dan is also a kind hearted animal lover. People love pets.
His Instagram account isn’t just guns, cars and naked women, but his pets too.
His pets include is his furry maned cat Smushball who occasionally accompanies him on his travels or poses amongst his guns.
Smushball has over 500,000 followers on Instagram.
Dan also recently acquired his “surly pet goat” and named him Zeus.
10. Follow Few
Part of being a leader is following few others.
To position yourself as someone worth following make sure you are not seen as a “follower” who follows more people than follow you.
Dan follows 99 people and has over more than 5 million people.
Following people at first is not a bad strategy since this can help you gain initial traction from those who connect with you.
Once you have some momentum it makes sense to “trim the fat” so to speak and only follow people who are active and post content that matters to you.
Get on Dan’s Level
If you’re on Instagram you’ve got some catching up to do to get on Dan’s level.
Luckily the wicked Instagram service InstaPro will give you a boost to help you get there.
Check them out to step up your Instagram game and get your social media fame ball rolling.
What social media success tactic that Dan uses do you think is the most successful?
Drop a comment below and let me know.