Building a stronger band on social media has a lot to do with growing your base of content across several social media sites.
If you post a strong base of compelling content people who encounter your profile will be more inclined to connect with you.
The social media sites I recommend you create a page or profile on and feed content to on a regular basis include:
Here are a few quick tips that will help you grow strong roots for your business on each of these social media platforms.
Twitter Marketing Strategy
Take advantage of the open data on Twitter and connect with the ideal prospects for your business.
For example when I am looking to connect with social media marketers near me a few search filters I use include…
- Language: English
- Keyword in bio: Social Media Marketing
- Last Tweet: Within the past 30 days
- Sort from: Most followers to least
The Twitter tool I use to create filtered searches like the one above is called SocialBro.
Here’s what the SocialBro Twitter people search feature looks like.
With this feature of SocialBro you can click and drag to easily select and follow up to 36 targeted people at a time.
For more ideas about growing a Twitter network organically check out these 75 Powerful Ways to Get More Twitter Followers.
Facebook Marketing Strategy
A tip that can help you add hours of productivity to your work week is to schedule your Facebook page posts ahead of time.
I’m sure you already know how easy it is to waste time on Facebook and you can avoid a ton of distraction by scheduling all of your posts for the week ahead of time.
Facebook pages enable you to schedule posts directly from the page or you can schedule posts for several social media sites at once from Hootsuite.
Check out our Facebook content marketing guide for more awesome tips.
YouTube Marketing Strategy
YouTube has over one billion active users and since Google is constantly feeding it traffic that number is only on the rise.
My tip here is that you should set a video creation schedule and stick to it.
Ray William Johnson has over 10 million subscribers and over 2.4 BILLION video views partly due to the fact that he sticks to his content publishing schedule and posts a new video every day, five days a week.
Optimized videos can net you amazing results.
If you’re camera shy don’t let that stop you! Most of my videos are just animated text slide shows with me on the audio.
I prefer to record my own audio but I am also a part time DJ so I am really comfortable behind a mic but if you’d rather just create the text content for your videos you can still get great results if you buy quality voice over work from a freelancing site like oDesk for cheap.
Once you have your videos you can now include an outbound link from your YouTube videos to your website and this can be a powerful way to deliver new traffic, leads and sales.
If you’re interested in YouTube make sure to grab a free copy of my new video SEO eBook.
Google+ Marketing Strategy
In terms of getting Google+ followers I have found that since I connected my Google+ profile with my blogs I have been getting more followers on a regular basis.
If you want to set up Google Authorship for the content you create check this link out.
LinkedIn Marketing Strategy
One of the most powerful ways you can grow a social media brand on LinkedIn is to create a LinkedIn group.
LinkedIn groups come with robust email marketing features so you can stay connected with your community.
Although email marketing can be an expensive medium with a LinkedIn group you can email thousands of group members for free.
Group members are able to choose the groups they display on their profile, so make sure your group badge looks good.
A snazzy group badge is a vital component of viral exposure for your group.
Pinterest Marketing Strategy
With Pinterest make sure that you post images to your website first before pinning those images to your Pinterest account.
If you publish a blog make sure that every post is paired with a compelling visual that you pic to a corresponding pin board for that website.
Instagram Marketing Strategy
Instagram success has plenty to do with the photos you post and the methods you use to promote them.
Hashtags are a great way to get exposure for your pictures – especially when you are starting out.
To give you an idea of how popular hashtags are the two most popular hashtags have been used over 120 million times combined.
Here are the top 10 most popular Instagram #hashtags:
Using the hashtags above will help you get more attention for your photos and to really get results you should take advantage of the link opportunity you are given on your profile.
Instagram gives you the ability to promote one link and since most people access Instagram with their phone I recommend you use this opportunity to promote a mobile-friendly link that will help you build your brand.
A great idea for this link is to link people up with a place they can contact you – like your Facebook or Twitter page.
Growing Your Social Media Marketing Roots
“Someone is sitting in the shade today because someone planted a tree a long time ago.”
Like a tree, your social media brands are only as strong as their roots.
In order to grow strong social media roots for your brand you should start by planting seeds of success within all major social media platforms.
Check out the infographic below for more tips for growing your social media roots.
Speaking of growing your social media brands I recommend you check out the social media marketing services from our partner Sprout Followers if you want to grow a more powerful brand on Twitter, Facebook and Instagram!
What social media marketing strategies give you the best results?
Share your social media secrets in the comments below. 🙂