LinkedIn has grown from a small launch on May 5th, 2003 into the worlds largest professional network with over 300 million members in over 200 countries worldwide.
Although every major social media site has it’s place in a complete social media strategy there are a few reasons why LinkedIn is a great place to build a network and invest your time.
Here are 5 reasons why LinkedIn is an awesome channel you should be leveraging more:
1) Media Opportunities
Over 94.2% of journalist and editors are now on LinkedIn.
This combined with the business mindset of most people on LinkedIn makes it an easy for you to connect and build long term relationships with those in the media without having to go through the red tape or sending out press releases.
2) Joint Venture Partnerships
Why chase after one client when you can partner with a complimentary business who has already established trust and rapport with hundreds if not thousands of your target market.
Using this strategy alone through LinkedIn, I managed to grow my advisory firm by over 328%.
3) Connecting With Clients
Regardless of what product or services you offer you are ultimately in the business of marketing.
LinkedIn is the most powerful medium for anyone who recognizes the power of an email list.
LinkedIn is the only mainstream social media site that enables you to export the email addresses of your contacts.
Sending an email with a compelling offer to these contacts is one of the most powerful ways to use social media to connect with new clients.
4) Free Email Marketing
LinkedIn groups are arguably the most powerful kind of social media community you can create.
The reason for this is because LinkedIn groups come with free email marketing built in. Check out this recent post to discover how to create a thriving LinkedIn group.
5) Boost Your Professional Brand With Social Proof
LinkedIn endorsements are an easy way to gain powerful social proof for your brand by making it possible for your connections to endorse you with just a click.
Featuring endorsements on your profile can give your LinkedIn profile an edge on your competition that can help you net a new career, new clients, or whatever professional new results you are looking to achieve.
For my most powerful LinkedIn success secrets I highly recommend you discover the powerful content inside of Rapid LinkedIn Results.
With over 300 million LinkedIn users this social network is clearly a staple online and in the business world.
The potential for success and business partnerships on LinkedIn is massive and I highly recommend you consider integrating LinkedIn more into your overall marketing strategy.
To get the epic LinkedIn results in the fastest time possible check out my powerful LinkedIn training Rapid LinkedIn Results.
What is the biggest opportunity you’ve created on LinkedIn? Let me know with a comment below!